CLARINS SEEDS OF BEAUTY
The future of Beauty is in our hands
Since 2011, reforestation has been at the heart of our commitments. Through the Clarins Seeds of Beauty program, we act to protect biodiversity, regenerate soils and support local communities to shape a more beautiful future.
To date, we have planted
trees around the world
A helping hand in Transylvania
After two years of planting trees in India, Clarins, through its Seeds of Beauty program, is now focusing on Transylvania, Romania, in partnership with PUR.
The forests of Transylvania, rich in biodiversity, are facing soil degradation, deforestation, and climate-related pressures. Our collective goal is to reforest degraded woodlands by planting diverse native tree species, restoring ecosystems functions, improving soils and reducing erosion. The project also involves schoolchildren through environmental education and hands-on tree planting, giving younger generations an active role in restoring their forests.
Engaging future generations
The project also has a strong social dimension, engaging schoolchildren through agroforestry education, hands-on tree planting and regular updates to track the growth of their trees, raising environmental awareness while giving young generations a concrete role in rebuilding their forest
Why do we plant trees
One tree can generate multiple benefits
BENEFITS FOR THE ECOSYSTEM
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Adaptation to climate change.
Soil enriched with organic matter and decontaminated, and risks such as landslides and damages caused by erosion are mitigated.
Improved pollination, pest control and preservation of biodiversity.
Water purification and improved infiltration and water holding capacity of soil and atmosphere.
LOCAL COMMUNITY BENEFITS
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Increased and diversified revenue
Education and training for a more sustainable agricultural model
Preservation of customs and traditional know-how
Our model for action
Thanks to PUR, Clarins has been able to provide on-the-ground support for an action model based on 4 criteria:
